Economic and Social Benefits of Authenticity

With all the buzz about authenticity nowadays, execution is paramount. The right images and messages must provide a compelling emotional connection to the experience in order to motivate consumer behavior.

Authenticity as a core strategy for differentiating a destination is a valuable marketing platform and economic driver, discussed in our Case Studies.  This sustainable business model will genuinely give the destination life and distinction as it reflects the destination’s natural assets, environment and community values. The economic and social benefits are pervasive and measurable.  Continue reading

Advertisements

The Conscious Traveler

You may have seen them. Searching for favorite local hangouts or that ‘don’t miss’ community event. They want to experience the real side of a destination; the side that gives a destination life and distinction. They want to visit locally owned and operated businesses and get a taste of the real local culture.

Meet the conscious traveler. 

Continue reading