With all the buzz about authenticity nowadays, execution is paramount. The right images and messages must provide a compelling emotional connection to the experience in order to motivate consumer behavior.
Authenticity as a core strategy for differentiating a destination is a valuable marketing platform and economic driver, discussed in our Case Studies. This sustainable business model will genuinely give the destination life and distinction as it reflects the destination’s natural assets, environment and community values. The economic and social benefits are pervasive and measurable. Continue reading