Brand Building and Strategic Marketing Programs that capture your essence, and more market share. That’s the B2 Marketing Communications approach and philosophy. For more than 30 years, Becky Bell has assisted entrepreneurs and destinations to create indelible brand identities and strategies for targeted, results-driven marketing.
Bell has added Grant Writing to her list of services and expertise to help clients obtain funding.
Brand Development
The cornerstone of every successful marketing program is a strong brand that resonates with your customer’s needs and aligns with your core values and passion. B2 can create an enduring brand (image, positioning statement and messages) to clearly communicate the functional and emotional benefits for your target market. Discover the B2 difference. Check out the Case Studies.
Marketing Strategy
Marketing success starts with a solid strategy that differentiates your product or service from the competition. B2 can develop a strategy that identifies and integrates your brand into every marketing tactic, including Social Media, that genuinely connects with your target audience. See the B2 results. Check out the Case Studies.
Target Marketing
Understanding your most lucrative customers is critical for targeting your marketing efforts and budget. B2 can identify your customers’ geographic origin as well as their psychographics – values, attitudes, interests, lifestyles – and their purchase behavior to ensure your message reaches them and motivates your desired call to action.
Results-Driven Marketing Action Plans
B2 marketing plans integrate your core strategy and brand into every marketing tactic to guarantee you are targeting your most profitable market to get results. A concise competitive review, industry analysis, SWOT, and marketing strategy and attainable goals set the foundation for your 1-3 year action plan. Essential tactics, along with an implementation timeline, deliverables, and formulas for measuring tactic performance and program success and failures are included.
Marketing Plan Execution & Management
Don’t have the time or staff to execute your brilliant marketing plan? Let B2 execute every step or part of the plan as your trusted marketing manager.
Grant Writing, Creative and Technical Writing
B2 offers creative and technical writing services to guarantee your brand identity and key words for search engine optimization are integrated into your advertising copy, website, promotional emails, newsletters, press releases and sales pieces. B2 is also proficient at composing business plans, grant writing, proposals, sponsorship packages and editing. It’s true! Check out the Case Studies.
For more details, contact Becky Bell at b2marketingcommunications@gmail.com.
B2 Marketing Communications 