You may have seen them. Searching for favorite local hangouts or that ‘don’t miss’ community event. They want to experience the real side of a destination; the side that gives a destination life and distinction. They want to visit locally owned and operated businesses and get a taste of the real local culture.
Meet the conscious traveler.
Conscious travelers are highly aware of their impact on a destination’s local community and physical environment. They are concerned about environmental issues and the socio-economic impact of their daily decisions which have translated into their travel patterns and habits. They want to experience the local culture of a destination that is often hidden in many tourism destinations that continue to get more and more homogenized with the proliferation of national brands.
So who are these travelers? And, what kind of economic impact are they having on destinations? Are they lucratively viable or just a trendy psychographic?
Contact Becky Bell at (530) 318-6454 for the answers and the strategy to reach them.
B2 Marketing Communications 