B2 Marketing Services

Authentic. Genuine.  Soulful. Meaningful. Engaging.

Brand Building and Marketing Programs that capture your essence, and more market share.

That’s the B2 Marketing Communications approach and philosophy. For more than 20 years, B2 has assisted people, places and products to create indelible brand identities and strategies for targeted, results-driven marketing.

Brand Development:

The cornerstone of every successful marketing program is a strong brand that resonates with your customer’s needs and aligns with your core values and passion. B2 can create an enduring brand (image, positioning statement and messages) to clearly communicate the functional and emotional benefits of your product or service.

Marketing Strategy:

Marketing is more than an ad or Facebook page.  It starts with the formulation of a sound strategy that differentiates your product or service from the competition.  B2 can develop a strategy that identifies and integrates your brand into every marketing tactic, including Social Media, that genuinely connects with your target audience.

Target Marketing:

Marketing success lies in reaching those passionate about your brand. Understanding your most lucrative customers is critical for targeting your marketing efforts and budget.  B2 can identify your customers’ geographic origin as well as their psychographics – values, attitudes, interests, lifestyles - and their purchase behavior to ensure your message reaches them and motivates your desired call to action.

Marketing Action Plan Development:

B2 marketing plans integrate your core strategy and brand into every marketing tactic to guarantee a seamless program, and include:

•  B2 Marketing Plans:
  • Brand and Strategy Identification
  • Competitive Review
  • Target Market Identification
  • Strategy, Tactics and Timeline for:
    ο Website Development and Enhancements
    ο Search Engine Optimization
    ο Social Media Campaign
    ο Advertising Creative
    ο Media Plan for print and online
    ο Sales Tools
    ο Promotions
    ο Public Relations and Publicity
    ο Research and Measurements

Marketing Plan Execution:

Don’t have the time to execute the plan? B2 can execute every step or part of the plan as your marketing manager.

Creative and Technical Writing Services:

B2 offers creative and technical writing services to guarantee your brand identity and key words for search engine optimization are integrated into your advertising copy, website, promotional emails, newsletters, press releases and sales pieces. B2 is also proficient at composing business plans, proposals, sponsorship packages and editing.

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For more details, contact Becky Bell at (530) 318-6454 or click here.